Karachi has no shortage of burger chains. Here's what actually separates a smash burger done right from the rest.
| The usual chain burger | The Beef Theory | |
|---|---|---|
| The patty | Pre-formed, frozen, shipped in bulk to every branch. | Fresh beef mince, hand-portioned and smashed to order. |
| The batch | Cooked ahead, held under a warmer for rush hour. | One order, one griddle pass. Nothing sits and waits. |
| Your options | Fixed sizes, fixed toppings. | Single or double patty, regular or caramelized onion — your call. |
| What you pay for | Rent, branding, and a menu board. | Beef, cheese, and the time it takes to get it right. |
Chains: Pre-formed, frozen, shipped in bulk.
Us: Fresh mince, smashed to order.
Chains: Cooked ahead, held under a warmer.
Us: One order, one griddle pass.
Chains: Fixed sizes, fixed toppings.
Us: Single/double patty, your choice of onion.
Chains: Rent, branding, a menu board.
Us: Beef, cheese, and time.
THE BEEF THEORY